Who’s Next is more than a football series – it’s a cultural movement that fuses the intensity of boxing build-ups with the passion of grassroots football. At its core, it creates a stage where underdogs, rising talents, and overlooked voices get the spotlight they deserve, framed with the same drama, anticipation, and spectacle that fans expect from elite sport.
I was responsible for shaping the creative vision and brand identity from the ground up. This included:
Storytelling Direction; Designing a narrative framework that elevates players, managers, and communities as protagonists in a high-stakes cultural drama.
Visual Identity & Production Oversight; Leading the look, feel, and cinematic tone of all media content across platforms, ensuring a consistent and immersive fan experience.