I created a thriving competitive gaming community, uniting over 500 players across the EU on EAFC (formerly FIFA). What began as a passion project has grown into a dynamic, multi-platform hub for elite-level play, entertainment, and community engagement.
Branded content focused on Esports, motion assets, and marketing across Under my leadership, PPC Network has partnered with Virtual Pro Gaming (VPG), one of the world’s leading global esports brands, to help grow the 6v6 format and bring greater visibility to this emerging competitive scene.
PPC reflects my commitment to innovation, inclusivity, and the power of sport to connect communities through gaming.
35000 members
Brand Partnership Achievement
Through consistent and impactful branding, my brand established a strong identity within the esports community, a major factor that led to securing partnerships with two leading organisations in the competitive gaming space. Our professional presentation, community engagement, and visual consistency became key assets in demonstrating credibility and alignment with top-tier esports standards.
Through consistent and impactful branding, my brand established a strong identity within the esports community, a major factor that led to securing partnerships with two leading organisations in the competitive gaming space. Our professional presentation, community engagement, and visual consistency became key assets in demonstrating credibility and alignment with top-tier esports standards.
These partnerships represent a significant milestone in our growth, reinforcing our position within the Virtual Pro Gaming (VPG) network and expanding our reach in the wider esports ecosystem.
🎥 Creative Direction:
The concept leans into the idea of real people in real environments, drawn together by a shared purpose: Pro Clubs.
The concept leans into the idea of real people in real environments, drawn together by a shared purpose: Pro Clubs.
We open with cinematic shots pulled from everyday life streetwear, working class, creators and gradually transition toward an esports-ready aesthetic, using real motion and subtle UI overlays.
💡 Inspiration:
Think Nike Joga Bonito meets modern esports, with a touch of London culture energy.
Each player “returns to the pitch” not with boots, but with pads and the game begins in the party chat before kickoff.
Think Nike Joga Bonito meets modern esports, with a touch of London culture energy.
Each player “returns to the pitch” not with boots, but with pads and the game begins in the party chat before kickoff.
🎛️ Motion Style:
Cuts are tight, intentional mirroring voice comms in a match
Cuts are tight, intentional mirroring voice comms in a match
Text overlays mimic WhatsApp/Discord energy fast, real, casual
Final morph into the PPC logo silhouette was crafted to symbolise unity in individuality
Example of game content